Cricket Star Academy Franchise Business for Sale in Caulfield East, VIC 3145

The Opportunity

Lead Cricket Star Academy's expansion into Caulfield East, a thriving Melbourne suburb known for its strong sporting culture and proximity to Monash University's Caulfield campus. This prime location, situated just 10km from Melbourne's CBD, offers access to established cricket facilities and a growing community of young families passionate about cricket. As a Cricket Star Academy franchise partner, you'll receive comprehensive training, proven coaching programs, and ongoing operational support while establishing the brand's presence in this strategic Melbourne location. Send an Enquiry to Cricket Star Academy via Hattch Today!

Company overview and history

Cricket Star Academy is part of The AllStars Academy (TAA) franchise, which offers multiple sports training programmes for children. The company has been successful for over 17 years, providing a professional and nurturing learning environment that builds children's confidence, teaches them skills, and creates lifelong memories.

Product/service offerings

  • logoWeekly clinics
  • logoElite Squad Training
  • logoHoliday camps
  • logoBirthday parties
  • logoOne-on-one training
  • logoSchool incursions
  • logoPlayer pathway opportunities
  • logoVirtual training platform

Image Gallery for Cricket Star Academy

Target market and industry trends

The target market includes children and youth aged 5 to 16 interested in cricket, and parents seeking quality sports programmes for their children. Industry trends include increasing demand for structured youth sports programmes and emphasis on skill development.

Ongoing fees (royalties, marketing fees)

  • logoManagement Fee: 10% or $3,750 per quarter (capped at $25,000)
  • logoGroup Marketing Contribution: $700 per quarter
  • logoNational Conference Fee: $325 per quarter
  • logoTech Systems & Platforms incl G-Suite: $845 per quarter
  • logoPayment Gateway & Credit Card Bank Fees: 4%

Training and support provided to franchisees

  • logoOne week management training followed by continuous operational and marketing guidance
  • logoTraining modules include business setup, operations, marketing, site selection, launch, sales, HR, coaching curriculum, and on-the-field training
  • logoOngoing support programmes: Flying Start, Growth Turbo Boost, and MOTIV-8
  • logoAccess to mid and end of year conferences
  • logoMarketing assets and a dedicated Franchise Support team
  • logoIndustry-leading systems, including an award-winning booking platform

Day in the life

A typical day for a Cricket Star Academy franchisee might include:

  • logoMorning: Review schedules, prepare training plans, and set up equipment for the day's sessions
  • logoMid-morning to afternoon: Conduct coaching sessions, oversee staff, and interact with parents and players
  • logoLate afternoon to evening: Manage administrative tasks, respond to inquiries, and plan marketing activities
  • logoThroughout the day: Ensure high-quality coaching delivery, maintain facilities, and address any operational issues
  • logoRegularly: Implement local marketing strategies, network with schools and sports clubs, and stay updated on cricket trends and techniques

Franchisees are expected to be hands-on in the business, especially during the first 12 months, to ensure smooth operations and maintain Cricket Star Academy's high standards of coaching and customer service.

Staffing requirements

  • logoFranchise Owner: Full-time involvement, especially during the first 12 months
  • logoCoaches: Qualified cricket coaches to deliver the programme (number may vary based on enrolment)
  • logoAdministrative Support: Staff to handle bookings, customer inquiries, and day-to-day operations
  • logoMarketing Personnel: To implement local marketing strategies and community outreach

Location requirements and territory information

  • logoExclusive and postcode segmented territories
  • logoOperates in various locations including Victoria, New South Wales, Queensland, South Australia, Western Australia, and Australian Capital Territory

Financing options available

Specific financing options are not provided in the franchise information pack. It is recommended that interested parties reach out to Cricket Star Academy using the 'Send Enquiry' function on Hattch to inquire about any financing assistance or partnerships they may offer to prospective franchisees.

Franchisee qualifications and experience required

  • logoNo prior experience in cricket coaching is required, as comprehensive training is provided
  • logoStrong ability to build relationships
  • logoConfidence and passion for working with kids
  • logoStrong work ethic
  • logoBusiness acumen and management skills
  • logoAbility to follow the franchise system and guidelines

Unique selling propositions and competitive advantages

  • logoPart of a larger sports academy franchise system
  • logoAward-winning booking platform
  • logoExpert coaching and comprehensive training programmes
  • logoExclusive territories
  • logoYear-round demand for services
  • logoMultiple revenue streams
  • logoStrong brand partnerships with professional athletes
  • logoPurpose-led business offering an end-to-end ecosystem
  • logoCost-effective investment
  • logoHighly successful business model with a proven track record
  • logoSupported by smart, innovative technology that contributes to the growth of your business

Challenges and potential risks for franchisees

  • logoSeasonal fluctuations in demand
  • logoCompetition from other youth sports programmes
  • logoDependence on quality of coaching staff
  • logoEconomic factors affecting discretionary spending on youth activities

Other nearby franchises

Franchise Overview

Number of Franchises:

4

Number of Franchise Locations:

5

Number of Corporate Locations:

1

Franchise Partner Type:

Owner Operator, Investor

Opportunity Type:

New Franchise

Year Established:

2020

Investment Range:

$100K - $200K

Can you afford this Cricket Star Academy in Caulfield East?

Local Area Insights

Area Demographics

Caulfield East is a suburban area in Melbourne's southeast, home to Monash University's Caulfield campus and significant educational facilities. The area has seen steady growth in its student population due to its role as an educational hub.

Population & Growth

  • Total population: 5,573 (ABS Census 2021)
  • Population density: 4,644 per km² (Calculated from ABS data 2021)

Age Distribution

  • Median age: 27 years (ABS Census 2021)
Age group breakdown (ABS Census 2021):
  • 0-14 years: 11.2%
  • 15-24 years: 35.4%
  • 25-44 years: 31.8%
  • 45-64 years: 13.2%
  • 65+ years: 8.4%

Economic Indicators

  • Median household income: $78,000 per year (ABS Census 2021)

Housing & Property

Housing ownership rates (ABS Census 2021):
  • Owned outright: 23.4%
  • Owned with mortgage: 19.8%
  • Renting: 54.6%
Primary data sources: Australian Bureau of Statistics (ABS) Census 2021
Analysis generated: 11 January 2024
Note: Some data points have been omitted as they couldn't be verified with authoritative sources for the specific postcode. Growth rates, employment rates, and business numbers fluctuate frequently and would require current official releases to state with certainty.
Last updated: 10 April 2025

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